MA-based Australis Aquaculture Making Waves

The Berkshires have a little bit of the outback going on. For several years a favorite south east Asian fish has been farmed and raised in a closed hatchery system at Australis Aquaculture, a subsidiary of WM Capital of Huston, TX. 

WM Capital bought the hatchery and farming operations in Massachusetts and Vietnam last month from Australis Aquaculture in Australia. 

Josh Goldman, managing director for Australis, told SeaFood Business in March that the transaction provides the necessary capital to increase the fish's presence in retail markets while also moving the investor base of the company, which will still operate with the Australis name. 

"We're really focused on growing the barramundi business, both by increasing supply in Vietnam and doing what we do in the United States," said Goldman. "We're building a national presence for the ‘Better Fish' brand." Australis barramundi fillets are now available frozen in stand-up retail bags.

I will be meeting with Goldman and others at the Turners Falls-based US headquarters to interview him and his colleagues for Hatchery International about their operations in the US and their efforts to sustainably farm the mid-sized white fish.

Though, the company has made a concerted effort to farm their fish in a completely closed system here in America, their Vietnam raised fish are reportedly being raised in open ocean cages.

At first, Australis executives played coy when I first approached them about doing a story on their hatchery in Turners Falls, claiming they wanted to protect their technology and trade secrets from competitors. I kept on them. 

I told them that I had learned over the years I worked at CNET Networks covering the technology sector that stories can be written effectively about businesses without giving away their golden egg. It worked and on Friday Goldman called me up and said my persistence had paid off.

With that, I plan to go out next week and try and cover their unique hatchery system without giving away too much. I’ll let you know how it goes.